It is a scientifically proven fact that fragrances affect our thoughts and our mood.
While fragrances can take a person to an old memory or to another city, they can also increase appetite or energy.

The reason why smells and colors usually correspond is that this information is stored by our 5 sensory organs in our memory. The smell of roses is usually associated with the color pink or red. Lavender is associated with purple. These are a synthesis of information stored in the brain and smells and colors can also depict the state of our mood.

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In a study done in a Montreal Shopping Center an increase in sales of 14% was achieved with a fragrance that was released into the shopping center. (Journal of Service Research, vol 8, p 181)

In a supermarket in the U.S. it was observed that when the smell of freshly baked bread is released into the air the sales in the bakery section tripled. (Hirsch, 1995, International Journal of Aromatherapy).

In a study where the smell of lavender was released during break time in a workplace it was detected that this prevented the employees from regressing in their performance. (sakamoto , et al, 2006, cited at

According to a study in America a fragrance released in a casino setting increased the casino profits by 48%. (Hirsch, 1995, Psychology and Marketing)

In a study that is being conducted in Japan natural volatile oils (aromatic fragrances) are being experimented on in connection with helping Alzeimer patients.

In a university in Australia fragrances are being used to diagnose such brain related ailments as Alzheimer, Huntington and Parkinson�s diseases, schizophrenia and obsessive compulsive disorder (Miyazawa, 2006, Inhibition of Acetylcholinesterase Activity by Tea Tree Oil & Constituent Terpenoids)

Doctors at the Duke University Medical Center use a variety of essences to relieve depression and mood swings in women going through menopause. The use of essences to impact mental state or behavior is called aromatherapy.


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Our sense of smell is located in 2 different areas of our nasal mucosa. As soon as a scent molecule penetrates the mucosa layer a matching process is activated and a nerve cell sends a signal to the brain. When information about a scent arrives at the brain center the brain solves codes that are determined by previous experience to identify the scent.

The scent information which has arrived in the brain is conveyed to the emotional and impulsive centers. This is how the effects of scent on behavior and emotions can be explained. The sensitivity and perception that people have for scents is relatively high. The human nose is still able to detect a substance even if it has been diluted by a million or a trillion times.

The brain does not forget smells that are important in a person�s life. The scents that are received in childhood and adolescence in particular are not forgotten. Scents can trigger memories.

If we take a look at the components of the sense of smell we can better understand why smell is actually subjective. This is because memory is involved. Memory is the whole of all of our past, our thoughts, our experiences, our fears and our loves. During the matching of smells our whole social memory is scanned and the most important variables are age, gender, cultural experience, religious beliefs and learned behavior.


Here are some of the brands we work along on fragrancing projects

  • Corporate fragrance should be your companys signature.

  • Carpex develops customized fragrances for you.

  • Smell is a 60% factor in the decision to purchase.


Carpex Corporate Fragrance Systems
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